EMAIL MARKETING
EMAIL MARKETING
Despite the rise of social media and unsolicited spam email (which is never a good marketing strategy, by the way), email remains the most effective way to nurture leads and boost customer loyalty.
There are many reasons you should make email marketing one of your top priorities, but here are the top 3:
1. Email is the #1 communication channel. Did you know that at least 99% of consumers check their email on a daily basis? That can’t be said of any other communication channel.
2. You own your list. On any social media platform, your account (along with all your fans and posts) could be suspended or deleted at any time, for any reason, without notice. However, you own your email list. No one can take those leads away from you.
3. Email just converts better. People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI (returns on investment) of 400%. That’s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.
Email is one of the best ways to make sales online. Now that you know the importance of email marketing, let’s learn the best ways to go about it.
HOW EMAIL MARKETING WORKS
Wondering how to get started with email marketing? Email marketing is made up of several moving pieces, but that doesn’t mean it has to be complicated. Here’s how it breaks down…
1. Start With Your List: The bottom line is that you can’t send out email marketing campaigns if you have no one to send them to. And the other thing to remember is that email marketing won’t work if you don’t have the right people on your list.
This leads us to our next step…
2. Add an Email Service Provider: An email service provider (ESP) lets you segment your audience, organize your list, and distribute email campaigns to your audience. You can also track the results to improve future campaigns.
A good ESP should integrate with your other marketing tools so you can turn everything on autopilot as you grow your leads.
There are a ton of email service providers out there, but we take the guesswork out and make it really easy to choose the right one for you and your goals.
After those two steps, it’s just a matter of refining your lists and your messaging so you’re reaching your audience and really connecting with them. Plus, you’ll be able to set up some automation in your email service which will make things much easier for you.
