SOCIAL MEDIA MARKETING

SOCIAL MEDIA MARKETING

It’s About Aligning Your Messaging and Efforts to the Channels That Serve Your Audience

Just because a social media channel exists doesn’t mean it automatically needs to be added to your marketing arsenal. Social media is about meeting your audience where they are and delivering a message that resonates with them. This means that sometimes you need to streamline your focus, cut out channels that aren’t serving you, and adjust your strategy to meet today’s changing algorithms.

We Help You Create and Expand Your Social Media Strategy

A rapidly evolving social media landscape can make it hard to identify how you should leverage each channel for your most valuable audiences. These ever-changing algorithms mean that you need to be able to adjust your organic and paid strategy on the fly. Here are common client situations we regularly solve through social media strategy.

  • We help you determine where to spend your marketing dollars to create the biggest impact.

  • We assess the current state of your social media program by auditing your existing channels and evaluating exactly what to stop, start or refine.

  • By understanding the business goals and resources available, we evaluate criteria giving you a clear path into a new channel, or not.

  • As part of the strategy or a stand-alone project, we create a business goal-driven measurement scorecard for all levels of the organization.