SEO SERVICES
SEO SERVICES
Defining Search Engine Optimization (SEO)
Let’s start by asking an obvious question: what exactly is SEO? Well, SEO stands for ‘Search Engine Optimization’, which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website’s position in search results pages. Remember, the higher the website is listed, the more people will see it.
- Good SEO involves many different activities, such as:
- Identifying relevant keywords with good search traffic potential
- Creating high-quality, useful content and optimizing it for search engines and for users
- Including relevant links from high-quality sites
- Measuring the results
#1 Conduct Your SEO Audit
Search Engine Optimization (SEO) is a marketing strategy that helps websites rank higher on search engines and increase site traffic. Search engines, like Google, are used in people’s everyday lives, so working your way up Google’s search rank is incredibly valuable.
SEO works by conducting keyword research, optimizing website content, and earning backlinks (inbound links) to increase your search ranking and website visibility. It is a long-term strategy, but effective SEO can ensure that when someone Google’s your product or service, they find your website.
You can uncover valuable information to help your SEO strategy with a competitive analysis. By analyzing how your competitors are performing and what keywords they rank for, you can boost your website SEO and climb up the rankings.
#2 Research Your Keywords
Keyword research is a crucial component of an SEO strategy. It’s the process of investigating the search volume, keyword difficulty, and cost per click of keywords most relevant to your business and industry.
We take the time to look into keywords your website currently ranks for organically and provide recommendations of key terms, including long-tailed keywords that are effective for SEO. The purpose is to identify keywords that we can use naturally in the copy of your website and other content creation.
Keyword research is one of the best practices of an SEO strategy. You will be able to gain valuable insights into which terms you should use in your title tags, content, and more. By integrating keywords your target audience searches for, you will be able to help your website appear in more relevant search results.
#3 Create Your Content
SEO content is any content created with the goal of attracting search engine traffic, so without it, a successful SEO strategy is impossible.
Using our keyword research and input from your team, we will create a list of relevant topics that your target audience is already searching for. We’ll develop content such as blog posts, product pages, online guides, and other assets to pull in relevant traffic to your site and answer specific questions from your target audience.
#4 Build Your Links
Off-page SEO is about building your site’s domain authority. Websites with higher authority tend to rank better than those with lower authority because Google considers them more credible and relevant.
The most popular off-page SEO technique is backlinking, which aims to generate quality links from authority sites. We will build monthly backlinks to your site from reputable sources to drive traffic to your site, improve your domain authority, and increase your ranking on search engines.
#5 Monitor & Optimize Your Performance
Typically, it takes an average of 4 to 6 months for you to see organic improvements from your SEO efforts, including a measurable increase in traffic, CTR, and conversions.
Why does it take so long for SEO to work? Google is all about patience, and they rank websites in search results based upon dozens of factors. Google wants to provide searchers with the most relevant information, and these factors, like your backlink profile, take time to optimize.
We will develop a monthly performance report using metrics relevant to your goals and conversions. We will also provide you with a summary of what we accomplished that month and what we plan to do next. Although we may have to wait to see a significant improvement, we keep you updated on the progress of your ongoing SEO strategy.