SMS & MMS MARKETING
SMS & MMS MARKETING
Why is SMS & MMS NECESSARY?
In a post-pandemic world, many brands are looking for ways to disrupt their marketing strategy to stay relevant in this new market. Even as society opens up again, consumers are still used to a certain level of instant access and convenience.
One study found as many as 83% of companies are changing their tactics in the wake of the pandemic. This next generation of marketing strategies is optimizing the digital reach of today’s technology.
Texting with a mobile device allows you to contact your customers faster than other methods such as traditional flyers, direct mail, or business cards. It's a fresh way to step up your local store marketing strategy and draw customers to your brick and mortar location.
STANDOUT TO YOUR CUSTOMERS
The local market can easily become saturated with competing businesses. Brand differentiation is an absolute must in order to stand out from the crowd of companies that are putting demands on the attention of consumers.
A recent study on local business profitability showed brand differentiation to be one of the main factors in determining the longevity of a business. Staying at the front of your customers’ minds is the best way to ensure they keep coming back to you—and not your competitors.
If you’re a local business looking to be noticed by your community, conversational text marketing allows you to harness the power of real engagement, creating an emotional connection between your customers and your company that can drive brand loyalty for years to come. SMS provides the means to drive tangible results.
Customers prefer the convenience and exclusivity of small, local businesses. What's more exclusive than getting notifications about promotions directly from the business owner? Your business can use texting as a 1:1 conversation method to market to your customers.
COMMUNICATE TO SPECIFIC PARTS OF YOUR CLIENTELE
With SMS & MMS marketing, you can divide your audience into subgroups by local area, location, age, and other factors. Then you can contact each subgroup with only the information that pertains to them. Maybe you’re a clothing brand that sells apparel for men, women, and children. Have your members answer questions to group them into segments based on the products they want to receive information about.
By segmenting your audience, you’ll be able to send relevant content to tailored audiences who are more likely to engage or convert. In the clothing brand example, maybe you want to launch a new women’s athletic apparel line. Test it in your hometown by notifying subscribers there that they can be the first to check out your new product before you take it to other stores.
A bonus side-effect is that by increasing your footprint in your local market, you’ll improve your local SEO. If you actively court customers in your local community, they’ll leave reviews using local keywords that will help you rank in queries relevant to your immediate area. More local brand awareness will naturally help you rank higher in local searches. SMS & MMS marketing helps you cultivate that brand awareness, send messages asking for reviews, and get more clicks on local content that you send specifically to subscribers in your area.
However you use local SMS & MMS marketing, consumers will appreciate receiving texts about the information they care about rather than getting spammed.